Product Stories

These focused narratives highlight the attitude, function, and design behind each eyewear style by blending product features with cultural cues, giving every style a unique personality and context. These stories help translate technical details into simple, relatable benefits tailored to the user.

STEP OUTTA LINE

Product story to drive attention to a curated selection of frames inspired by the metropolitan landscape with sleek, minimal construction.

Read Here

WRAPPED AF

Product story to drive attention to the iconic CATFISH with fresh colorways to kick off the winter season.

Read Here

RINSE & REPEAT

Product story to drive attention to a curated selection of wrap frames inspired by ocean waves, ’90s surf culture, and organic silhouettes.

Read Here