FRAMED is Arnette’s fashion-film series spotlighting emerging creators and the places that shape their style. I developed the narrative direction, wrote scripts and social copy, scouted and interviewed talent, and coordinated closely with the production agency. I also traveled to Barcelona to lead the filming on set, ensuring the storytelling, tone, and visuals aligned with the creative vision.

 

The result was a cohesive narrative blending culture, personality, and product visibility.​