Creative copywriter with 4+ years leading brand narrative, product launch copy, and AI-driven content optimization at EssilorLuxottica's global in-house agency for Oakley, Ray-Ban, ARNETTE, Costa del Mar, Native Eyewear, and Bliz. End-to-end ownership across digital, social, film, and immersive platforms in NA, EMEA, SEA, APAC.

 

MA in Creative Direction & Digital Content, Istituto Marangoni.